When running a business, there is no better critique than your customer. Customers can give you the best suggestions and feedback, because they’ve had first-hand experience with your service. And with social networks being so popular now for sharing views, opinions, giving feedback and more, it is only wise you turn to these for getting the information. Here are 5 tools that you can use to stay abreast with business trends and customers.

StepRep

When running a business, it is essential to keep track of your online reputation. What are other people saying about you? What do your customers feel about your service? The StepRep tool can step in right here to help you do just this. This service promises to let you know whenever there is mention about your business on the web. The feedback and suggestions you get, could well be used for improvement.

UserVoice

UserVoice provides a platform where customers can contribute their ideas, discuss them and vote for them. Businesses can in-turn get feedback, suggestions and can also reply to customer queries. This way businesses can save quite a lot of time rather than having to browse through umpteen forums and threads trying to collect such information.

SproutSocial

SproutSocial offers a variety of tools for handling all major social media tasks for your business. Some of them are:- getting to know information on the web that’s relevant to your business which can help you grow your audience; aggregating your social media activities across a number of networks in one place; finding potential customers; analyzing and creating reports of your social media activities; scheduling messages that you need to send; managing your contacts and more.

Social Mention

If you need to find out what people over the world are saying on social networks regarding any topic, be it your business or product or anything else, you can use Social Mention. This tool does real time search on a number of social networks like Google, Facebook, Twitter, YouTube, Digg, FriendFeed and more, and fetches results for what you’re looking for.

Webfluenz

Webfluenz is a tool that lets you get real-time updates or feedback, regarding things that are important to your business. This tool also promises to help you analyze your competition and predict their moves. Apart from these, it also lets you find out about customer intent and sentiments, across the globe. The tool can as well assist in identifying and managing crises and planning your business’ advertising activities.

Note:- This article is just an aggregation of tools that can be used for monitoring social media content. InnovateSearch is not linked with any of these networks directly or indirectly and does not guarantee the service provided by them.

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